Blow Up Hall 5050 is an interactive work of art including a 22-room, five-star hotel Blow up 5050, a bar and two restaurants, offering the combination of luxury, innovative technology and personal artistic experiment. The hotel's guests not only experience art but also take part in its making. The inspiration for the hotel's name was the 1966 cult, Italian-British film by Michelangelo Antonioni 'Blowup'. It's also the name of the project the Blow Up Hall 5050 was designed around – the electronic installation by the Mexican-Canadian artist, Rafael Lozano-Hemmer, who showed his works in places like Tate Modern and during the Venice Biennale. The great collection of art pieces makes Blow Up Hall 5050 an exceptional place. In its interior the large format photograph VB 52.100 by Vanessa Beecroft can be seen, as well as the photograph of Spencer Tunick's San Sebastian installation, Sylwester Ambroziak's sculpture, Piotr Uklański's installation, photography by Mariko Mori, Jadwiga Sawicka and Maurycy Gomulicki, and photographs of the interiors of the Paris National Archives by Patric Tourneboeuf. Irrlichter, the installation by Sebastian Hempel, placed in the reception hall consists of two neon lights which, by turning, light the spaces of Blow Up Hall 5050 after dark. Blow Up Hall 5050 has no reception desk and the individually decorated rooms have no numbers. Instead of a key, guests are given an iPhone which allows them to find their room and open its door. In the evening, guests may use the sauna or have a massage. Blow Up Hall 5050 is the only site in Poznań, and one of a few in Poland, which belongs to two organisations associating the most prestigious hotels in the world - Small Luxury Hotels of The World and Tablet Hotels. Reservations, organisation of conferences, business meetings, banquets, concerts fashion shows, photo shoots and private events.